Giving Days vs. Giving Daze: Looking for Engagement by Tom Watson
Giving contests have been a trend in philanthropy for years now, so much so that a kind of fatigue has settled over the idea of nonprofits competing for prizes – aka, large donations. The nonprofits must activate their followers within the guidelines of the effort, often...
Social Media Week
"A Collective Day of Action" for DC's Nonprofits & Donors: How to game Give to the Max Day
Is it time to nix your annual appeal and just send out a tweet? Not necessarily. Geoff Livingston of Razoo Foundation argued that social media can be integrated into a nonprofit organization’s annual giving campaign. Razoo Foundation...
The Sun Gazette
Nonprofits Use One-Day Social-Media Effort to Raise Funds by Staff Reporter
Nonprofit organizations across the Washington area brought in a collective $2 million Nov. 9 as part of a regional fund-raising effort using online tools to connect donors with organizations in need.
The “Give to the Max” initiative was a joint effort...