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“I’m very important. I have many leather-bound books and my apartment smells of rich mahogany.”
Class comes rather naturally to Ron Burgundy, however online etiquette can be a fuzzy area for some of us. Social media is one of the most powerful tools to get your message out about your fundraiser, but you can’t be careless with your approach or you may end up with some ticked off connections or less-than-pleased supporters. Let’s talk through some strategies to use social networking to it’s fullest potential, maintaining a likable online presence, and keeping your fundraiser classy.
Listen and Respond:
Speak the Truth:
Scratch a few backs:
Don’t be an Over-Sharer:
Use Meaningful #:
Let’s look at an example of how you should not use the #.
#TurksandCaicos #FUN #but #its #also #sad #cause #its #the #last #day here
I hope my sweet, 11-year-old niece will forgive me one day for using a caption from her Instagram photos as an example of what not to do. Although I find her tweeting and Instagraming techniques absolutely adorable, I am quite certain the rest of the social networking world does not.
Instead, let’s use the # to it’s full power and create posts like the below:
See how beautifully that works? Oxfam has created a timely message with #‘s that will associate their message with specific terms that are relevant to their cause. Think of the key terms or phrases you want your post to be associated with and those are the items you should tag. This will associate your efforts with the appropriate terms and get you “found” by potential supporters! Who wouldn’t be excited about that!?
Ask for permission:
We always discuss how important thanking supporters is and this will remain constant. However, keep in mind when tagging donors in posts, photos and videos that some donors may wish to remain anonymous. It is good practice to ask for permission to use someone’s name or likeness in promoting your cause even if you think they would be ecstatic about the opportunity to further your cause by publicly associating themselves with it. Your community will appreciate it and you can avoid any awkward comments on a photo asking you to take it down.
Knowing when to sell:
As you join groups of like-minded individuals and participate in community discussions, keep your participation to just that – meaningful contributions. Your participation builds both your network and trust. Someone who is constantly promoting their own agenda is not going to cultivate meaningful relationships. Share and promote your fundraising efforts at appropriate times, using the appropriate vehicles.
For example, posting on your own Facebook fundraising page, always okay! Posting a link to your fundraising page in a group discussion on LinkedIn Fundraising Group page…probably not going to be received well.
Mastering social media etiquette comes with practice and more importantly comes with knowing and listening to your audience. Keeping your network actively engaged without becoming overly intrusive can be a balance. By following the above recommendations, you shouldn’t have a problem putting your best foot forward.