“TWIVE AND RECEIVE” REVEALS THE TOP 20 MOST GENEROUS CITIES
& WHO WOULD WIN IN A FIGHT BETWEEN THE HULK AND A KITTEN!
Yesterday, June 14, 162 nonprofits across the country went head to head to compete for their share of $30,000 in Razoo’s 24-hour online giving competition called Twive and Receive. By engaging 3,526 supporters in this fun and exciting way, by midnight PT (3 AM ET), the nonprofits had amassed $405,869 total! Twive and Receive was created by Razoo, the social fundraising platform for individuals and nonprofits with the industry’s lowest transaction cost (2.9%). Razoo is also the leader in Community Giving Days, online fundraising competitions that unite communities around the causes they care about.
The real stars of the day were the nonprofits themselves. Two in particular, The Animal Humane Society in Minneapolis, Minn., and The Ellie Fund in Boston Mass. were fighting for first place late into the night. But in the spirit of a friendly social media competition, the nonprofit’s champions, bloggers John Haydon and Joe Waters (who created an “Avengers”- themed fundraiser on behalf of the Ellie Fund), and Dania Toscano Miwa (who represented the AHS) got in to a hilarious tweet-off.
When The Ellie Fund received a large donation that put them strongly in first place, Haydon created a meme likening the donation to the Hulk smashing the Humane Society’s cute kittens.
But although the AHS’s kittens were cute and cuddly, they were not to be trifled with, and The Humane Society’s team quickly struck back hard with a photo of their own.
From there on, well into the night, the two traded barbs and memes, and their supporters egged them on, donating to push each nonprofit past the $50,000 mark in an effort to take the top prize. At 3 AM (ET), the contest ended with The Ellie Fund, and their Hulk mascot, winning the day by less than $1,000.
|1st Place – Boston, MA – The Ellie Fund||100||$53,089||$15,000|
|2nd Place – Minneapolis, MN — Animal Humane Society||510||$52,295||$10,000|
|3rd Place – Atlanta, GA — Buckhead Christian Ministry||82||$41,000||$5,000|
By the end of the competition, Miwa, Haydon, and Waters were full of praise for one another and the experience. Miwa said “I had a great time raising money for the Animal Humane Society, they are a wonderful organization and the money we raised last night will go a long way in caring for animals in need. I can’t wait for next year!” Records indicate Miwa even donated $25 to The Ellie Fund to honor a family member’s fight with breast cancer. Haydon said “The best thing about Twive and Receive is not the money, but the experience and capacities that the participating organizations acquire through planning and implementing their campaign!”
Julie Nations, the Executive Director of The Ellie Fund said “It’s been the best communications outreach program we’ve ever done. Like every nonprofit, we wanted that prize money, but this was a bigger opportunity. It got us using social media in a way we hadn’t before, and our supporters loved it. This was a real chance to harness social media across all platforms. We reached out to people we’ve never met and got them onboard. Martin Luther King Jr. said ‘Everybody can be great because everybody can give.’ I say everybody can be great because everybody can Twive!”
Janelle Dixon, President and CEO of Animal Humane Society said, “We are thrilled with the results of yesterday’s Twive & Receive campaign. It is inspiring to see communities across the nation come together to support so many worthy causes, and we continue to be amazed by the volume of giving in such a short period of time. The number of generous and loyal people stepping up on behalf of the animals is truly heartwarming.”
The list of the top 20 most generous cities and their participating causes can be found here.
“This event also allowed us to communicate the importance of social media for nonprofit fundraising. A recent study we released in partnership with the Case Foundation and the Razoo Foundation showed that one-day, social media-based fundraising programs like Twive and Receive not only contribute to significant funds raised, but can also equip nonprofits with long-term online skills and a broader network of supporters” said Razoo CEO, Lesley Mansford. “It was wonderful to see them all embrace this opportunity so fully. Even those that didn’t win are saying how much they got out of the experience, and that just means everything to me.”