If a picture is worth a thousand words, then videos are priceless. Video imagery helps people relate with others and gets them emotionally invested in your cause. A compelling video can help convince someone to donate and then compel them to donate more than they may otherwise. But the videos shouldn’t end with a donation.
By creating a compelling “Thank You” video for your supporters to view after they donate, they’ll feel how much you appreciate your donation, and they’ll get to feel the joy of giving when they see the impact their gift made. What are you waiting for? Go make a video!
WAIT! We should give you a couple of pointers first:
Post Your Video on Razoo
Once your video is complete, add it to your Razoo account and we’ll show your donors your video after they make a donation. If you have a fundraising page on Razoo, sign in and navigate to your fundraiser, then select “Edit Page.” You’ll be able to include a link to a video from YouTube or Vimeo under “Customizable Options.” If you’re a nonprofit administrator on Razoo, you can include thank you videos for your main organization page and for any of your projects.
Are you a technophobe? Did you mock members of the AV club in High School? Good news! Those guys forgive you and went on to make zillions of dollars creating inexpensive and easy-to-use video editing software. If you’re reading this, you likely have easy access to either Microsoft Movie Maker or Apple iMovie, they’re great for simple videos. And if, after all of these dos and don’ts, you’re still intimidated by video, check out Animoto. This service allows you to turn your photos and little bits of existing video into a wide variety of polished-looking slideshows.
Check out some of our favorite “Thank You” videos on Razoo. Be warned, you may want to donate to each and every one of these causes after watching these.
Accessible Space Inc. – Thank You
Animal Welfare League Alexandria – Thank You
Asha House – Thank You Video naming each campaign donor
Bedlam Theatre – Thank You for Youth Theater Program
Catholic Relief Charities – You Helped Haiti
Points of Light – Simple Thank You to Razoo staff
Rebuild Resources – General Video
Running Brooke – Thank You
Stand up 4 Kids LA — Tokens for Change
Unitarian Universalist Service Committee – Thank you
That’s it! Now go pretend you’re a famous Hollywood director and make some videos. They’re fun to do and your supporters will love them. Thanks for using Razoo!