Chronicle of Philanthropy
Washington Charities Seek to Diversify Support
Charities in Washington are getting more creative in their fund-raising efforts to compensate for the lingering recession, reports The Washington Post.
Fannie Mae’s foundation allowed online “walkers” to take part in its annual Help the Homeless walk, which raised $6.5-million for more than 100 nonprofits in the Washington region. One charity narrowed its operations to focus on local issues so as to attract local donors, while another is seeking out large individual gifts in new ways. Also, local nonprofits will benefit from an online fund-raising event this week, Give to the Max.
“Nonprofits are now continuing to develop new strategies to deal with the new reality,” said Glen O’Gilvie, chief executive of the Center for Nonprofit Advancement.